Bigger Portions. Better Value. Stronger Growth: Why Now Is the Time to Franchise with Capriotti’s
For nearly 50 years, Capriotti’s Sandwich Shop has earned national recognition for crafting extraordinary sandwiches, while staying true to our roots of slow-roasted, hand-pulled turkey and premium ingredients. As we approach our milestone 50th anniversary in 2026, we’re doing what strong brands do best: honoring our legacy while moving boldly into the future.
Bigger Menu. Better Brand. Stronger Opportunity.
With the launch of our new “Bigger, Better” initiative, we’re not just enhancing portion sizes, driving frequency, and boosting customer loyalty; we’re creating new efficiencies in operations and inventory management and leveling up corporate systems and processes.
This initiative reflects everything we stand for: bold flavor, everyday value, operational excellence, and guest satisfaction. But even more importantly, it signals the strength of our brand and our vision for the future. This is a pivotal moment for our brand and for the entrepreneurs who join us.
“Capriotti’s Bigger, Better Launch isn’t just about portion sizes, it’s a growth strategy," said David Bloom, Chief Development Officer. "We’re delivering more of what our fans already love: award-winning, handcrafted sandwiches with even bigger portions and bold new flavors. This initiative celebrates our loyal guests while reinforcing the operational strength and marketing firepower that drive our franchise system. Multi-unit operators are leveraging that momentum to expand faster, and we’re just getting started."
A Strategic Move in a Challenging Climate
While many restaurant brands are cutting back, shrinking portions, reducing quality, or simplifying menus, we’re choosing a different path. We’re leading with value, flavor, and bold innovation, while creating long-term advantages for our franchise partners. The Bigger, Better initiative delivers:
25% more meat on cheesesteaks
Improved portion consistency across all subs
New $9.99 everyday value bundles that pair classic subs with salads, soups, and sides
More than a menu upgrade, this initiative is designed to drive frequency, deepen customer loyalty, and improve operational consistency, while optimizing the systems that power every Capriotti’s shop.
“Bigger, Better isn’t just about bigger sandwiches, it’s about creating a stronger foundation for future growth,” said Ashley Morris, CEO of Capriotti’s. “By delivering more value to guests and building operational efficiencies, we’re giving our franchise partners the tools they need to succeed in every market.”
Why Franchise Prospects Are Taking Notice
1. Proven Performance in a Resilient Category
Capriotti’s continues to outperform in the fast-casual space with a strong, time-tested business model and consistent results:
$843K average unit volume
Top 25% of units average $1.19M in revenue
Systemwide sales over $125 million (2023)
Franchise partners benefit from operational simplicity, premium ingredients, and a loyal customer base that truly values the Capriotti’s difference.
2. A Brand Guests Love and Entrepreneurs Trust
Built on substance, not shortcuts, Capriotti’s delivers authentic, scratch-prepared sandwiches like the iconic Bobbie®, named the “Greatest Sandwich in America”, and the fan-favorite Capastrami®. We combine the heart of a family-run shop with the infrastructure of a national brand, giving franchise partners authenticity with scalability.
3. Tools to Launch and Scale
We provide the training, technology, and marketing systems needed to help franchise partners open strong and grow with confidence:
Immersive, custom-fit training
Real estate and construction guidance from site selection to build-out
Cutting-edge technology, including mobile ordering, loyalty integration, and POS systems
National and local marketing programs that drive awareness and traffic
Franchise partners are never alone, we’re invested in their success from day one.
Why Now Is the Time
With more than 175 locations open and a goal of 750 by 2032, we’re scaling rapidly, and intentionally. Multi-unit development opportunities are available in markets across the U.S., creating a prime opportunity for franchise partners ready to grow with a proven brand.
If you’re looking for a franchise that combines a standout product, strong financials, and a leadership team committed to innovation and franchise success, Capriotti’s is ready for you.
The portions are bigger. The vision is better. The opportunity is real.
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