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Putting Your Business in Front of Hungry Customers

In the restaurant industry and especially in the highly competitive fast-casual sector, it’s imperative to stand out from the crowd. With many concepts gunning for consumers’ attention, there’s no room for lackluster brand voices. That’s why Capriotti’s Sandwich Shop doesn’t waste time with generic marketing. Our brand is bold, lively, and infused with the same sense of fun that fills our sandwich shops.

What makes our brand voice unique? You guessed it– it’s all about our mouth-watering, distractingly delicious, over-the-top fantastic food. We don’t mince words about how good our food is, and this enthusiasm drives new visitors and repeat business.

Interested In Owning Your Own Capriotti's? Contact us today at (702) 745-5848 or fill out our contact form.

Hyperlocal Focus

Our marketing program focuses on the immediate area surrounding your Capriotti’s location. We vigorously target a 3 to 5-mile radius using heavy digital strategies, especially in new markets. We want to make sure everyone in your community knows all about your mouth-watering food, amazing service, and inviting atmosphere.

Our strong, integrated marketing strategy also combines local and national media outreach and advertisements with social and mobile marketing to generate strong brand awareness in both new and existing markets. When someone in your community thinks of sandwiches, we make sure Capriotti’s immediately comes to mind.

CAPAddicts—Not Your Average Loyalty Program

Additionally, we give franchise partners easy ways to leverage our brand’s strong customer loyalty, like our CAPAddicts rewards app. This loyalty program boosts average ticket prices and encourages customers to return often, driving revenue for franchise partners.

Continued Support

Ongoing customer acquisition marketing programs are available to franchise partners. Our branded loyalty app and social following give us a direct connection to our most loyal customers and enable us to drive incremental visits and reward our most loyal customers.

We provide franchise partners with ongoing, ready-to-roll customer acquisition marketing programs that use our established brand and one-of-a-kind personality to fuel same-store sales growth.
Don’t Take Our
Word for It
  • Aaron and Tanya Niewalds

    I think the reason we picked Capriotti's and the thing that pushed it over the edge was when the VP of Franchise Development came to Sioux Falls. We went around town, and he was just a really great guy. He was genuine, warm, and you got the feeling of f

    Aaron and Tanya Niewalds
    Sioux Falls, SD
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We Don't Just Say We're The Best
  • Top 100 Movers and Shakers 2021
  • Top 100 Movers and Shakers 2022
  • Top 100 Movers & Shakers 2023
  • Top 100 Movers and Shakers 2024
  • Top 100 Movers and Shakers 2025
  • Top 50 Franchise
  • Top Franchises 2021
  • Franchise Innovation Winner 2021
  • Franchise 500 Ranked 2021
  • Best of Las Vegas - Gold
  • Top Franchises 2022
  • Top Work Places 2022
  • Top Work Places 2023
  • Best of Las Vegas 2023
  • Fast & Serious
  • IFA
  • Member of VetFran
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